A group of established Bay Area creatives dedicated to being bold, living with purpose, and inspiring our community.

Meet the Team


Amplify the voices of creatives of color through collaborative events.


Event Planning Simplified

Let us take care of the details, so you can enjoy your big day. We have a talented pool of vendors for you to choose from to make your search simple.

A Community of Vendors

Our members are part of a community, and we’ve done tons of weddings together. No strangers here. It’s all family. In fact, three of us are actually related.

Artists, not just Vendors

Endeavors members are Bay Area creatives dedicated to their craft as their art. It’s more than just a job to us.
It’s our passion.

Join our Family!

Every client becomes part of our Endeavors family. We’ll invite you to our community BBQs and events and hope you stay connected with us about your own endeavors.

Endeavors Founders

Gina Mariko Rosales
Gina Mariko Rosales

Co-Founder / Event Producer

Magical, meaningful moments.

Juna Alinea
Juna Alinea

Co-Founder / Florals

Floral & botanical endeavors

The Inspiration

Endeavors was born out of a prayer (literally). Co-founders and cousins, Junalene and Gina, have a Lola (Filipino grandma) with an infamous prayer. In the prayer, she has one line that says “Bless us Lord and all our endeavors.” The line always stuck out to them.
When tragedy struck their family with the death of a close loved one, both Junalene and Gina were inspired to pursue their dreams — their own endeavors — by starting their own businesses. Junalene even named her mobile floral bus after it! With that, Endeavors Collective was born.

Lola Betty & Lola Filemon Alinea

Full Service Event Planning

& Consulting

Contact us

Our Members

*Additional members currently being added.

join the squad


Our Endeavors.

Lola’s Prayer

Below is one of the most epic, encompassing, all-inclusive prayers you’ll ever hear. It is extremely personal and important to my entire Alinea family. I think we all have it […]

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Ready to collaborate?

let's talk

Let’s talk.

Leave us a note below and someone will be in touch within 24 hours.

What vendor services are you interested in?
Event Planning & Design Band DJ Florals Hair / Make-up LightingOfficiants Photographer Photobooth Videography Other


San Francisco, CA 94118

Want to join Endeavors as a Vendor?

We’re always on the lookout for awesome new creatives to join the crew. Apply at the link below!

Creatives of color are encouraged to apply.

Join us